E-commerce Marketing-Process of buying and selling of products

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E-commerce, additionally called electronic commerce or web commerce, refers to the buying and selling of products or services utilizing the web, and also the transfer of cash and knowledge to execute these transactions. E-commerce is often used to consult the sale of physical products online, however it is able also to describe any sort of business transaction that is facilitated through the internet.

Here we have four categories that describe what is e-commerce?

Business to business
business to consumer
consumer to business
consumer to consumer

Business to Business:-

It’s a process of business to business services means a business sells a product or services to another business. In other words an Organizations doing business with each other, such as producers selling to vendors and wholesalers selling to stores. Pricing is based totally on amount of order and is often negotiable.

Business to Consumer:-

It’s a process of business to consumer there business sells a product or services to a consumer.In this type of E-commerce an organization can sell their products,services or goods to their consumer through the website.

Consumer to Business:-

In this type of E-commerce consumer sells their own products or services to a business or company.It’s a reverseble form of business to consumer where a consumer sells thier products to the business.This type of online commerce business is when the buyer sells products or services to organizations and is generally equal to a sole ownership serving a bigger business.

Consumer to Consumer:-

The purpose of consumer to consumer E-commerce sells a products,services or goods to another consumer without having to go through a middleman, which means in this type of E-commerce a consumer sells his services by using online system.

Benefits or Limitations of E-commerce

Benefits of ecommerce

• E-commerce helps companies to reduce the cost to create manner, distribute, retrieve and manipulate the paper based information by computerize the data.
• E-commerce improves the whole image of the corporate.
• E-commerce helps organization to supply higher client services.
• E-commerce reduces the paper work.
• Speed up the buying process and save time for customers
• It provides 24×7 support. Customers will enquire a few product or service and place orders anytime, anyplace from any location.
• E-commerce application provides users with additional choices and faster delivery of products and also to compare and select the cheaper and better options.
• E-commerce helps the govt. to deliver public services like health care, education, social services at a reduced price associate degreed in an improved manner.


Limitations of ecommerce

• E-business lacks the personal touch. One can not contact or experience the product. So it’s far hard for the purchasers to test the quality of a product.
• The delivery of the products takes time. In traditional commercial enterprise, you get the product as quickly as you purchase it. however that doesn’t heppen in online business
• It is hard to ensure the security or privacy on online transactions due to the fact There are a whole lot of folks that scam through online enterprise. additionally, it’s far simpler for hackers to get your economic information. It has a few security and integrity problems.
• Sometimes, it becomes tough to integrate an e-commerce software program or website with present programs or databases.
E-Commerce also has a much better reach and is the one of the best and low cost mediums to reach out to new markets, varied customer base and niche segments. If implemented successfully, E-Commerce can provide exponential growth to your business and multiply sales and revenues for your organization.

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